Timeshare - Success in synergy - Express Hotelier

B Hariharan, VP (Sales & Marketing) at ITC Limited - Hotels Division, concurs, "It is not possible to escape association with other brands within the hospitality purview. Deepa Misra Harris, VP (Marketing) at Taj Hotels Resorts & Palaces, says, "It is important these days to have marketing alliances with other hotels, especially in markets where there is no presence of your brand or if there is a presence then in a limited manner. Devyani Raman, CEO of Luxury Marketing Council - India, says, "The fact that hotels in India are targeting HNIs and emerging affluent in different world markets, it has become vital to classify their brands in the eyes of their target groups by associating with the right partners. Hotels are also looking at alliances with organisations like Leading Hotels of the World (LHW) or Worldhotels that accredit properties to pre-defined standards on a world platform. Considering that first-hand experience of products and services play a crucial role in making a brand big, strong marketing representation will go a long way for hotels to have a presence where it has none. read more

[Tags]hotels, marketing, alliance, alliances, brand, , timeshare[/Tags]